The magic term in website design is SEO, which stands for Search Engine Optimization.
“I just paid a bunch of money for a website. Why do I need SEO?”
It’s a really good question, and one we get a lot. Think of it this way: You pay for a box of 100 business cards and brochures. That’s your website. You tape one of those brochures to your office door. Anyone who comes to your office sees it, but they’re already doing business with you, so it doesn’t really help. The same is true of your digital business card. Anyone with your web address can get right to it by typing the address into your browser.
What you need is a way to get people who don’t have your web address to find you. That’s where SEO comes in.
SEO Puts You in a Worldwide Rolodex
You would think that, once you have that beautiful website, Google should be able to find it. But that’s just not how it works. Google (and Bing, Yahoo, DuckDuckGo, etc.) are brilliant programs that can do some amazing things, but they’re not magic. They can shuffle through zillions (is that even a measure?) of bits and bytes of information to provide a list of matches. SEO puts the information in a language and structure search engines can read.SEO relies on a number of tweaks and tricks the layperson will never see. Every image, headline, page and paragraph requires a code that tells search engines what they’re looking at. That makes it frustrating for most people, who like to see what they’re spending their money on.
Monitoring and Reporting – SEO Payoff
A website designed by Tami Marler has many SEO features built in, but full optimization requires hours of keyword research, analysis, link building and tagging. Once your site is optimized, it may look no different than it looked before you started. But the payoff becomes obvious through monthly traffic reports. You’ll be able to see the increase in the number of visitors to your site. We can show you we’re they’re coming from, who they are, and what searches brought them to to you.
Search engines are constantly changing their algorithms and requirements, which means SEO is always changing. We recommend a maintenance plan that monitors such changes, and adjusts your website to ensure it’s always optimized.